Risk communication should be two way: delivering information to the public as well as listening to public concerns.

• A. True
• B. False
• C. Sometimes
• D. Not applicable

Answer: (A)

Two-way risk communication means you not only deliver information to the public but also actively listen to their concerns, questions, and feedback. This matters because information alone can be misunderstood or met with skepticism if people’s worries aren’t heard and addressed. Engaging in dialogue builds trust, makes messages more relevant and clear, and creates a feedback loop that helps tailor guidance to real needs and conditions. In practice, this involves channels for conversation—hotlines, community meetings, social media, surveys—along with transparent updates that acknowledge uncertainties and respond to specific concerns. While there are times when rapid information dissemination is necessary, the overall aim in risk communication is to exchange information and concerns in a way that informs and responds to the public.